01Solutions

Websites and booking for detailing, PPF and ceramic studios

Your customers are about to spend real money on their car. Give them a site that shows exactly what each package covers, lets them try a tint shade, and takes a booking request that names the car and the work. Then make sure every call you miss in the booth gets a text back.

  • Business website
  • Missed-call responder
  • Appointment reminders
  • from $149

01Where jobs go

Where detailing jobs slip away.

  1. 08:40

    Gloves on, phone ringing

    You're halfway through correcting black paint. The phone rings out, and the caller with a new Model Y tries the next studio on Google before you've rinsed your hands.

  2. 13:15

    "How much for full front?"

    The same question arrives by call, text and Instagram, worded three ways. Without a page that shows what full front covers, every answer turns into a ten-minute call.

  3. 17:30

    The quote that went quiet

    You priced a ceramic job on Tuesday and never heard back. Nobody followed up, because the enquiry was never written down anywhere you'd see it again.

  4. 21:10

    Comparing studios from the sofa

    Someone looks at three studios on their phone at night. The one whose site opens quickly, shows real work and takes a booking request without a phone call gets the message.

02The arithmetic

One recovered job usually covers it.

Detailing has a small team and a high price per job. That makes every unanswered call expensive, and the fix cheap by comparison: if your average job is worth more than the missed-call responder costs, the first customer it brings back has paid for it.

For example: 5 missed calls a week, and 20% of those callers would have booked a $450 job. That's about 4 jobs a month, or $1,950. Your numbers will differ, so try yours below.

Calculator · your numbers

What missed calls cost a detailing studio

Gloves on, car in the booth, phone in the office. Slide in your own numbers.

5
$450
20%

Won back each month $1,950

Jobs a month
4
Jobs to cover its price
1

The Missed-call responder is $199, once, at launch pricing (then $399).

Calls you miss × 4.33 weeks × the share who'd have booked × the average job. The starting numbers are an example, not a statistic: set them from your own call log.

03Show, don't explain

Let customers see the coverage.

Two of the controls from our detailing flagship, rebuilt small. On your site they carry your own packages, your prices if you want them shown, and your state's tint limit.

Paint protection film · coverage

Coverage package
Plan
Side

Partial front

The impact zone. The film's edge sits across the hood.

  • Front bumper
  • First 18 to 24 in (45 to 60 cm) of the hood
  • First 18 to 24 in of the front fenders
  • Mirror caps
  • Headlights

Full front

No line across the hood: the whole front, edge to edge.

  • Front bumper
  • Full hood
  • Full front fenders
  • Mirror caps
  • Headlights

Track pack

Full front, plus everything a tyre throws at.

  • Everything in the full front
  • Rocker panels
  • Behind the rear wheels
  • A-pillars and the leading edge of the roof

Full body

The whole car, so no edge of film is ever in sight.

  • Every painted panel
  • Door jambs and edges where the panel allows
  • Headlights and mirror caps

Film

Window tint · shade

Front 35%Rear 20%

In Arizona, film on the front side windows must let through at least 33% of the light. 35% is within it. Behind the driver there is no shade limit.

Film type
UV blocked
99%
Infrared heat rejected
40 to 60%
Infrared heat rejected
80 to 95%
Phone and GPS
No interference

Shades are visible light transmission: the lower the number, the darker the glass. Film figures are typical for the class, not one brand's specification.

04How it runs

A missed call, answered from the booth.

The Missed Lead Responder with a detailing studio's words, on simulated data. Switch between the caller's phone and the owner's side.

Missed call, detailing studio Simulated data · real system flow

Caller's phone

  1. Incoming call · 14:20••• 2217Unanswered
  2. Hi, it's Sundial Detailing. Sorry we missed you, we're with a car in the booth. What's the vehicle, and what does it need?

    SMS · auto-reply · 14:20
  3. 2024 Model Y, white. Full front PPF, maybe ceramic on the rest. Any chance this week?

    SMS · from ••• 2217 · 14:21
  4. Thanks, that's logged. We'll call you back today with a price and the first free day in the bay.

    SMS · auto-reply · 14:21

Owner · Sundial Detailing

  1. Lead Deskbot14:20

    Missed call from ••• 2217. Auto-reply sent. No response yet.

    Call backMark handled
  2. LeadsGoogle Sheets
    TimeCallerVehicleWantsStatus
    14:20••• 22172024 Model YFull front PPF, ceramic?Replied
  3. Owner pinged again with the reply
  4. Reminder set if the lead stays unhandled
Replay with simulated data, on the Missed Lead Responder. A call to Sundial Detailing from a number ending 2217 goes unanswered while the team is in the booth. Four seconds later the caller gets a text apologising and asking what the vehicle is and what it needs. The owner gets a Telegram alert with Call back and Mark handled buttons, and a row is added to the Leads sheet marked Awaiting reply. The caller replies: a 2024 Model Y that needs full front paint protection film and maybe ceramic coating. The row fills in and is marked Replied, the owner is pinged again, and the caller is told the request is logged and the studio will call back today with a price. A reminder is set in case the lead stays unhandled.

05What we'd set up

Three things, priced in the open.

  1. 01

    Business website

    A fast, hand-built website that tells people what you do and gets them calling or messaging you.

    Ready in under 3 days, once we have your details.

    $149standard price $299

  2. 02

    Missed-call responder

    When you can't pick up, the caller gets a message back straight away.

    Ready in under 5 days, once we have your details. (plus phone-line activation time)

    $199standard price $399

  3. 03

    Appointment reminders

    Customers book a slot and get reminded on WhatsApp, so fewer of them miss it.

    Ready in under 3 days, once we have your details. (plus Meta's approval time)

    $149standard price $299

Your price will be under$397at launch pricing

Custom pricing unlockedOne custom price for the whole set, almost always lower than adding them up. We set it together on a 15-minute call.

06Compared

Three ways to take a booking.

Phone only, a contact form, and a booking request that names the car, compared
QuestionPhone onlyContact formBooking request
Works while you're in the boothNo: the call rings outYesYes
You know the car and the work before replyingOnly if you pick upSometimes, if they think to sayAlways: vehicle and services are steps one and two
You can price it before you call backNoRarelyUsually, from your own price list
The customer knows it arrivedOnly if you call backDepends on the formA confirmation on screen, and your reply by text or call
Day and timeAgreed on the callBack and forthThey pick from the days you're open; you confirm

A booking request never takes payment and never confirms a booking by itself: you confirm every one. Pair it with the missed-call responder so callers who'd rather phone aren't lost either.

?Questions

Questions detailers ask.

Can the site show my real prices?
Yes, once you've confirmed them. Until then a service reads "Quote" or "Priced on inspection". A price on your site is a promise to a customer, so nothing goes up that you haven't signed off.
Do I need the 3D car?
No. The 3D car is the flagship's showpiece, loaded only on devices that can run it, with a still image everywhere else. Your site can lead with your own photographs instead and still have the coverage switcher and the tint previewer.
How does the tint previewer deal with the law?
It flags any front-window shade darker than your state allows. The AZ Detailers preview is set to Arizona, where film on the front side windows must let through at least 33% of the light. We set it to the figure for your state, which you confirm.
Where do booking requests go?
To you, by email, text or WhatsApp, whichever you check. Each one names the vehicle, the services and the day the customer would like. You call or text back to confirm.
What happens when I miss a call?
With the missed-call responder, the caller gets a text within seconds asking about the car, you get an alert with their number, and the call is logged in a sheet that updates when they reply. You can call our demo line to try it.
How long does it take?
The website: Ready in under 3 days, once we have your details. The missed-call responder: Ready in under 5 days, once we have your details. (plus phone-line activation time)

A flagship site for your studio.

Your packages, your prices, your photographs and hours, and nobody left listening to a phone ring out.

Start with these Book a 15-min callEarliest slot: at least 1 hour from now