03Case study · Website
Reliance Coaching Centre
An enquiry-first site for the neighbourhood coaching centre where Sam taught in 2023. Parents see what's taught and reach the centre on WhatsApp in one tap, in English or Hindi.
Offered asBusiness websiteEnquiry tracker
01Who it's for
Built for a parent with thirty seconds.
Most visitors are parents on mid-range Android phones, often on mobile data, deciding whether to send their child for a free demo class. The site has to show them a serious, caring centre, what it teaches, and a way to ask in one tap.
Sam taught classes 6 to 9 here in 2023, so the questions parents ask weren't guesswork: which classes, which subjects, how far it is, what it costs, and whether their child can sit in on a class first.
Coaching sites in Delhi tend to look alike: banner sliders, a blinking "Admissions open", stock photographs. This one is calm and specific, in English and in Hindi.
02The idea
The look of a school notebook.
- 01
One accent: the red pen
Off-white paper, ink-blue type, and the teacher's red pen used the way a teacher uses it: a tick, a line under the phrase that matters, a short note in the margin.
- 02
The margin line
The notebook's red margin runs down the left of every page on a desktop, and the ruled lines sit behind the text.
- 03
School objects as the parts
A timetable grid for the week, a report card for progress, a ruled page for questions, a date sheet for notices. Each appears as the centre confirms what goes in it.
- 04
Nothing moves but the pen
No stock photographs, clip art or handwriting fonts, and no text that fades in. Only the red-pen marks draw themselves, once, and with reduced motion they're simply there.
03Replay
One free-demo request, start to finish
Simulated data, showing the admission flow being set up with the centre. Switch between the parent's phone and the centre's side: both run on the same clock. The site writes the WhatsApp message; a person at the centre answers it.
Parent's phone
Centre's website · 16:05
Book a free demo class
- Class
- 7
- Subject
- Maths
- Preferred
- Saturday, evening
Hello, I would like a free demo class. Class 7, Maths. Saturday evening suits us.
Namaste! Saturday evening is fine. We'll see you both at the centre.
Thank you, we'll be there.
Centre · WhatsApp and sheet
- Demo bookings
Time Class Subject Preferred Status 16:05 7 Maths Sat, evening Demo booked Hello, I would like a free demo class. Class 7, Maths. Saturday evening suits us.
Namaste! Saturday evening is fine. We'll see you both at the centre.
- Status changed by the centre
04Confirmed facts only
Nothing on it is guessed.
Every fact the site shows lives in one file of confirmed facts. Anything the centre hasn't confirmed yet, such as fees, batch timings, results or photographs, is left out of the live site entirely.
The draft shows those gaps as dashed "to confirm" notes and red "sample" stamps, so the owner sees the finished design and what's missing at the same time. Every build also writes the missing facts out as a plain checklist.
The live build refuses to finish if any sample text has leaked into it.
05Measured
Light enough for mobile data.
- Code, gzipped
- 13.7 kB
- JavaScript
- 2 kB
- Desktop LCP
- 0.66 s
- Phone LCP
- 3.4 s
The HTML, CSS and script together come to under 14 kB. Most of what a phone downloads is the three font files, 203 kB between them, which carry both English and Hindi in the site's own typefaces, Mukta and Tiro Devanagari Hindi, both under the SIL Open Font License.
Lighthouse 12 on the preview build, 23 October 2026: its desktop preset, and its default mobile run (simulated slow 4G, a processor four times slower). LCP is the moment the largest thing on screen has painted.
06Status
Where it stands
The owner is reviewing the first build. Batch timings, fees and photographs go in as the centre confirms them, and the site moves to the centre's own domain once it's approved.
Run a coaching centre or an academy?
An enquiry-first website, and an enquiry tracker so no parent's message is forgotten in admission season. In your languages, built from facts you confirm.